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Occupations / Market research analysts and marketing specialists
BLS occupation 13-1161

Market research analysts and marketing specialists

National employment outlook for the United States, based on official Bureau of Labor Statistics 2025โ€“35 projections.

Projected change+7%
Median annual pay$78,760
Annual openings82K

Outlook

Employment for market research analysts and marketing specialists is projected to change by +7% from 2025 to 2035. BLS estimates about 82K openings per year on average; openings include both growth and replacement needs.

What the numbers mean

These are national projections, not current vacancies or a guarantee of future demand. Median pay means half of workers earned more and half earned less in the reference year.

View official BLS source โ†—